Analysis Of Sheldon P.louis 1996, Gay Marriage, Unnatural,...

Review: Sheldon P .Louis 1996, ‘Gay marriage â€Å"Unnatural†, USA Today, December 9th, 1996 At the time the article was first published, the push for legalizing gay unions was a controversial topic in the USA. The writer, ‘Rev. Louis P. Sheldon was at the time, the chairman of the Traditional Values Coalition, a California-based organization of some 32,000 churches’ (p. 1). He was obviously against the idea of accepting gay marriage and sustained that gay relationships are simply ‘unnatural’. Moreover, he stated that nearly 80% of Americans were opposing the legalization of marriage among gay people. Along with the author many people opposed to the idea at that time of his article – But in despite of that, gay marriage was finally legalized in the United States in June 26, 2015 (Wikipedia 2001). Sheldon claims that ‘homosexual marriage is neither culturally nor physiologically possible’ (p. 1). He sustains that ‘without the cooperation of a third party, the homosexual marriage is a dead-end street - referring to the reproductive aspect of marriage (p. 1). He contradicted the argument that homosexual behaviour is related to genetic, hormonal or biological disorder. To abolish these views, the author mentions that ‘no school of medicine, medical journal or professional organization has ever recognized such claims (p. 2) - at least at the time he wrote the article in 1994. Shelton comments that most gay activists ‘are the wealthiest, most educated and most travelled demographic

A Guide on How to Use Adverbial Clauses of Time

Adverb clauses provide additional information about how something is done. They are much like adverbs in that they tell the reader when, why or how someone did something. All clauses contain a subject and a verb, adverb clauses are introduced by subordinating conjunctions. For example, Tom helped the student with the homework because he didnt understand the exercise. ... because he didnt understand the exercise explains why Tom helped and is an adverb clause. Begin by studying adverb clauses which are often called time clauses in English grammar books and follow specific patterns.   Punctuation When an adverb clause begins the sentence, use a comma to separate the two clauses. Example: As soon as he arrives, we will have some lunch. When the adverb clause finishes the sentence, there is no need for a comma. Example: He gave me a call when he arrived in town. Adverb Clauses with Time When: He was talking on the phone when I arrived.When she called, he had already eaten lunch.I washed the dishes when my daughter fell asleep.Well go to lunch when you come to visit. When means at that moment, at that time, etc.. Notice the different tenses used in relation to the clause beginning with when. It is important to remember that when takes either the simple past OR the present - the dependent clause changes tense in relation to the when clause. Before: We will finish before he arrives.She (had) left before I telephoned. Before means before that moment. It is important to remember that before takes either the simple past OR the present. After: We will finish after he comes.She ate after I (had) left. After means after that moment. It is important to remember that after takes the present for future events and the past OR past perfect for past events. While, as: She began cooking while I was finishing my homework.As I was finishing my homework, she began cooking. While and as are both usually used with the past continuous because the meaning of during that time  indicates an action in progress. By the time: By the time he finished, I had cooked dinner.We will have finished our homework by the time they arrive. By the time expresses the idea that one event has been completed before another. It is important to notice the use of the past perfect for past events and future perfect for future events in the main clause. This is because of the idea of something happening up to another point in time. Until, till: We waited until he finished his homework.Ill wait until you finish. Until and till express up to that time. We use either the simple present or simple past with until and till. Till is usually only used in spoken English. Since: I have played tennis since I was a young boy.They have worked here since 1987. Since means from that time. We use the present perfect (continuous) with since. Since can also be used with a specific point in time. As soon as: He will let us know as soon as he decides (or as soon as he has decided).As soon as I hear from Tom, I will give you a telephone call. As soon as means when something happens - immediately afterward. As soon as is very similar to when it emphasizes that the event will occur immediately after the other. We usually use the simple present for future events, although present perfect can also be used. Whenever, every time: Whenever he comes, we go to have lunch at Dicks.We take a hike every time he visits. Whenever and every time mean each time something happens. We use the simple present (or the simple past in the past) because whenever and every time express habitual action. The first, second, third, fourth, etc., next, last time: The first time I went to New York, I was intimidated by the city.I saw Jack the last time I went to San Francisco.The second time I played tennis, I began to have fun. The first, second, third, fourth, etc., next, last time means that specific time. We can use these forms to be more specific about which time of a number of times something happened. Adverb  Clauses Showing Opposition These type of clauses show an unexpected or non-self-evident result based on the dependent clause. Example:  He bought the car even though it was expensive. Take a look at the chart below to study the various usages of adverb clauses showing opposition. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses. Example:  Even though it was expensive, he bought the car. When the adverb clause finishes the sentence there is no need for a comma. Example:  He bought the car even though it was expensive. Even though, though, although: Even though it was expensive, he bought the car.Though he loves doughnuts, he has given them up for his diet.Although the course was difficult, he passed with the highest marks. Notice how though, even though or although show a situation which is contrary to the main clause to express opposition. Even though, though and although are all synonyms. Whereas, while: Whereas you have lots of time to do your homework, I have very little time indeed.Mary is rich, while I am poor. Whereas and while show clauses in direct opposition to each other. Notice that you should always use a comma with whereas and while. Using Adverb Clauses to Express Conditions These type of clauses are often called if clauses in English grammar books and follow conditional  sentence patterns. Take a look at the chart below to study the various usage of different time expressions. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses. Example:  If he comes, we will have some lunch.. When the adverb clause finishes the sentence there is no need for a comma. Example:  He would have invited me if he had known. If: If we win, well go to Kellys to celebrate!She would buy a house, if she had enough money. If clauses express the conditions necessary for the result. If clauses are followed by expected results based on the condition. Even if: Even if she saves a lot, she wont be able to afford that house. In contrast to sentences with if sentences with even if show a result that is unexpected based on the condition in the even if clause.  Example:  COMPARE: If she studies hard, she will pass the exam AND Even if she studies hard, she wont pass the exam. Whether or not: They wont be able to come whether or not they have enough money.Whether they have money or not, they wont be able to come. Whether or not expresses the idea that neither one condition or another matters; the result will be the same. Notice the possibility of inversion (Whether they have money or not) with whether or not. Unless: Unless she hurries up, we wont arrive in time.We wont go unless he arrives soon. Unless expresses the idea of if not  Example:  Unless she hurries up, we wont arrive in time. MEANS THE SAME AS: If she doesnt hurry up, we wont arrive in time.  Unless is only used in the first conditional. In case (that), in the event (that): In the case you need me, Ill be at Toms.Ill be studying upstairs in the event he calls. In case and in the event usually mean that you dont expect something to happen, but if it does... Both are used primarily for future events. Only if: Well give you your bicycle only if you do well on your exams.Only if you do well on your exams will we give you your bicycle. Only if means only in the case that something happens - and only if. This form basically means the same as if. However, it does stress the condition for the result. Note that when only if begins the sentence you need to invert the main clause. Adverb Clauses with Expressions of Cause and Effect These type of clauses explain the reasons for what happens in the main clause.  Example:  He bought a new home because he got a better job. Take a look at the chart below to study the various usages of different expressions of cause and effect. Note that all of these expressions are synonyms of because. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses.  Example:  Because he had to work late, we had dinner after nine oclock.. When the adverb clause finishes the sentence there is no need for a comma.  Example:  We had dinner after nine oclock because he had to work late. Adverb Clauses of Cause and Effect Because: They received a high mark on their exam because they had studied hard.Im studying hard because I want to pass my exam.He works a lot of overtime because his rent is so expensive Notice how because can be used with a variety of tenses based on the time relationship between the two clauses. Since: Since he loves music so much, he decided to go to a conservatory.They had to leave early since their train left at 8.30. Since means the same as because. Since tends to be used in more informal spoken English.  Important note:  Since when used as a conjunction is typically used to refer to a period of time, while because implies a cause or reason. As long as: As long as you have the time, why dont you come for dinner? As long as means the same as because. As long as tends to be used in more informal spoken English. As: As the test is difficult, you had better get some sleep. As means the same as because. As tends to be used in more formal, written English. Inasmuch as: Inasmuch as the students had successfully completed their exams, their parents rewarded their efforts by giving them a trip to Paris. Inasmuch as means the same as because. Inasmuch as is used in very formal, written English. Due to the fact that: We will be staying for an extra week due to the fact that we have  not yet finished. Due to the fact that means the same as because. Due to the fact that is generally used in very formal, written English.

Book Report on the Humming Bird Tree - 2172 Words

My Book Report Title: The Humming Bird Tree Author: Ian MacDonald Publisher: Macmillan Education Date of publication: 2004 The main characters are Alan Holmes, Kaiser and Jaillin. The story takes place in Trinidad, in the earlier part of the twentieth century, while it was under colonial rule. To be more specific the plot occurs in a Trinidadian village, in the countryside. Summary of the story: The Humming Bird Tree points out the many joys and ills of human nature. A Caucasian boy, Alan, an Indian boy Kaiser and his sister Jaillin seek to form a friendship in a society stricken by racial and class prejudice. The story is centered on Alan and Jaillin, who in their innocence, embark upon new discoveries in nature, while at the same†¦show more content†¦She is desperate foe Alan to conform and recognize his social position. As a result she forbids him to invite Kaiser and Jaillin to the party. Even though she gives Alan all the love and care he needs she failed as a mother to allow Alan to pass judgment and make decisions on his own instead of forcing him to surrender to the status co. Alan’s Father: Generally Mr. Holmes is a very kind, fair and likeable man. He is the supervisor of a sugar plantation. He is well-liked and respected by workers and overseers. Sometimes he brought Kaiser and Alan, more so Kaiser because he wants to train him to be an overseer. Even though Mr. Holmes was so tolerant with the workers, and though so well liked by them, knows his place in society and only socializes with his class. I like his character because after Jaillin and Kaiser were dismissed, Alan was trying to put all the blame on the two Indian children. Mr. Holmes told Alan not to try and pretend but should accept some responsibility foe his actions, even though he is an upholder of the colonial ways. Old Boss: He is the grandfather of Kaiser and Jaillin. He is well respected by the villagers and their father. Old Boss is seen as a success because he was able to negotiate with the government to give him a plot of land for himself. He often gives Kaiser and Jaillin advice and sends Kaiser to school after he was fired. He also provided a home for Jaillin. I admire his character because he is veryShow MoreRelatedSigns, Symbols and Signals of the Underground Railroad Essay3216 Words   |  13 Pagesand allows the signaler to remain safely out of sight. The rhythmic toll of a bell or hammering on an anvil would sometimes serve as a warning or call to a meeting. The call of a particular bird might be used to signal a warning, a different bird call to give the all clear signal. Many slave narratives report the use of the songs as a means of passing along information, sung both in the fields and at religious services. 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Nike The Growth Stage Of Its Life Cycle - 2292 Words

Todays market place has hundreds of sporting based companies that compete for the same customers. One prominent player in this industry is Nike. O’Reilly (2014) explains how Nike has been in existence for over 50 years and has grown to be dominant in its market. It was founded in 1964 as a company named Blue Ribbon but officially took the name Nike in 1971. Nike (2016) states that they aim to create products, services and experiences for today’s athletes. To illustrate, Nike produces: footwear, athletic wear, athletic gear and provides sponsorship services to hundreds of athletes across the world. Furthermore, Nike (2016) illuminates how they employ more than 30,000 people. These employees range from marketers to accountants to retail employees. What is more, Nike also contracts with manufactures that employ more than 800,000 workers in several different countries. Currently, Nike is in the growth stage of its life cycle. Jones (2013) states that organizational growth is, â€Å"The life cycle stage in which organizations develop value creation of skills and competences that allow them to acquire additional resources†. Although Nike has been in existence for over 50 years they are continually innovating new products and services to maintain their growth. MarketWatch (2015) states that in 2011 Nike had a net income of 2.13 billion and in 2015 their net income was 3.27 billion. This clearly demonstrates how Nike is continually developing their domain and increasing the range ofShow MoreRelatedMarketing Objectives for Nike Sports Drink1342 Words   |  6 PagesObjectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. 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Commercial Nature and sources of New Zealand Law

Question: Discuss about the Commercial Nature and sources of New Zealand Law. Answer: Healthy Homes Guarantee Bill (2) is responsible for amending the Residential Tenancies Law of 1986 with the purpose of ensuring that each rental home in New Zealand attains minimum standards of heating and insulation. The member of the parliament responsible for the bill is Andrew Little. He is a member of the Labour Party and also a leader of the Opposition. This bill is known as Member's bill because it got introduced by a member who is not a Minister. Bills that get submitted by members who themselves are not Ministers are referred as Member's bill. Such laws are allowed for debate on every second Wednesday. Healthy Homes Guarantee Bill (No 2) was first introduced in the parliament on 15th October 2015 and made available for the House to consider. Secondly, on 4th May 2016, the bill was read for the first time. After the reading of the law, 61 members supported the bill while 60 opposed. So far the Healthy Homes Guarantee Bill (No 2) is with the select committee, which is the third stage of the parliamentary process. Healthy Homes Guarantee Bill has received support from various organizations and sectors. For example, the New Zealand Medical Association (NZMA) being the largest medical group with so many members from all areas of medicine has recommended some amendments to the bill. The organization suggests that minimum standards developed for rental houses should get expanded to include safety requirements. They are saying that Ministry of Business, Innovation and Employment (MDIE) should consider the concept of fuel poverty and WHO guidelines when considering indoor temperature. A rental home should have the capability of being heated to a good minimum temperature without incurring the unreasonable cost by tenants. The NZMA are suggesting that the focus should be on developing a standard on thermal effectiveness (Hanlon, 2015). After an emphasis on the bill, NZMA concluded with some recommendations that include broadening the scope of the Healthy Homes Bill and advance the timeframes for its realization if it is passed. The organization is concerned that the large population of the New Zealanders does not have access sufficient, warm, safe, dry, and affordable houses that are vital for health and well-being. They argue that everyday doctors attend to children who are sick because of living in damp, cold, and moldy houses. On the other hand, the report from the Office of the Children's Commission shows that the adverse effects of cold, moldy, and damp houses on children have led to 15 deaths and 42, 000 hospital admissions of children per year. Such houses also have adverse effects on vulnerable groups such as young children, older people, people with disabilities, and the employed because of spending most of their time in the house. Other various studies show that poor health results due to inadequate housing have significant community spending on tax and in lost productivity. A study done by the New Zealand Business Council for Sustainable Development suggested that having average thermal efficiency would lead to few people staying in the hospitals due to respiratory problems. Thermal efficiency would reduce the number of sickness days per year; thus, increasing productivity. Another study performed by the World- leading research in New Zealand found that enhanced health results can get achieved through housing interventions like retrofitting insulation and by providing improved heat sources (OECD Economic Surveys: New Zealand, 2015). After realizing the ethical and social importance of the Bill, the NZMA proposed that MBIE should set standards that require all the landlords to meet the rules. This requirement should get enforced once the Act comes into force. They actively support the core intent of the bill because they believe that it has the potential of improving the health of many of the vulnerable groups. On the other, the World Health Organization (WHO) recommends that interior house temperatures should get maintained above 18 degrees. The New Zealand homes have indoor temperatures below 16 degrees and are more likely to be occupied by tenants than the house owners. Heating poor-quality houses are expensive; hence, contributing to the major issue of fuel poverty. Some organizations suggest that the Bill should have included safety issues in renting housing such as the provision of handrails in the stairs and grab rails in the bathrooms. Legislation The Residential Tenancy Act 1986 outlines the rights and the obligations of both the landlords and the tenants of residential properties (Duffy, 2016). The Act covers rentals based on the lease agreement, rent and bonds, the termination of the tenancies, and the obligations of both the tenants and the landlords. It also establishes the Tenancy Tribunal to cater fro the disputes between the landlord and the tenant. Section 5(1) of the Interpretation Act 1999 requires a person to first ascertain the standard, grammatical meaning of the provision. Second, determine if there is ambiguity, if there is any; continue if there is none stop there. Third, find out the purpose of the Act by looking at the law as a whole. Lastly, apply the standard rules of Law, which requires one to interpret the law according to the literal meaning of words. As in the case of Holler v Osaki, the judge concluded the case by saying that the text, policy and legislative history of section 142 of the Residential Tenancy Act support the interpretation contended for by the respondents. The advice that I will provide to Mr. Careless concerning his case may include: (1) the residential tenants are immune from the claim by the landlord where the rented property suffers damage or loss whether carelessly or intentionally to the extent provided in section 268 and 269 of the Property Law Act 2007. However, the parliament has not expressed this clearly for the Court to construe the Residential Tenancies Act 1986 and in a way that could achieve a different effect. On the other hand, Section 268 of the PLA 2007 shows that the tenant could be exonerated if he or she is insured. One of the regulations made according to the Residential Tenancies Act 1986 is the Building Act 2004 and the Building Code. It governs the construction of new buildings and the alteration and demolition of existing buildings (Gibbons, 2012). The Building Code sets out performance standards for work on all types of building. It covers structural stability, moisture control, durability among others. The enabling sections 136 and section 47. They are different from the Act of Parliament because they require notice before being applied. The ministry responsible for the administration of the Residential Tenancies Act 1986 is Ministry of Business. The ways of controlling abuse of delegated legislation involve the use of parliament, standing committees, House of Lords Committee, Publication and Bibliography. Parliament retains some measure of checks. Scrutiny by Standing Committees draws parliaments attention on the important issues concerning legislations. The House of Lords Committee bring the attention of Parliament the more vital pieces of European legislation under the European Committee Act 1972 section 2(2). Classifications of Law Courts, Common Law, and Precedent The case Holler v Osaki is a civil case. It is useful to know because many people are faced with such scenarios in their daily life. There, the case is helpful to both the tenants and landlords (Levine, 2013). The area of law is public because it covers all the tenants and landlords, not just a single tenant or landlord. It is a universal law. The case Holler v Osaki was first heard in Wellington High Court. It is important to know where the court fits in the hierarchy of tribunals because each court handles different types of cases. Cases vary from Nature and sources of New Zealand law: law, ethics/morality and societal context Legislation: parliamentary process to adverse; therefore, each court will handle the case based on the magnitude. The courts that presided over the case Holler v Osaki are the High Court and the Court of Appeal. The high court is mandated to hear the case and make its judgment. On the other sides, when one party feels that the decision was wrong, it can proceed to Court of Appeal to continue with the case. Osaki won the case based on the analysis of the PLA and the RTA by the Court. There are no options for Holler because the case was held in the court of appeal. The importance of court law is that it prevents courts from contradicting themselves, and makes them never to oppose a court which is higher in the jurisdiction's hierarchy than the tribunals themselves. In the case, Holler v Osaki, the judgment that happened in the High Court was altered by the court of appeal, which is superior in the hierarchy. Yes, I think this case creates a binding precedent. The courts that will be bound by the decision are all the courts that are below the court of appeal in the hierarchy. The importance of pattern is that it provides the basis through which such cases in the future can get determined. Common law is an Act as declared by judges. The legislation is the major source of law, and every case starts with interpreting the legislation as made by Commonwealth and the States (Nelson, 2015). The legislation is a law made by the Parliament. It consists of Acts and Delegated Legislation. New Zealand Constitution The three branches of the New Zealand government are the Executive Branch, Executive Branch, and the Judicial Branch. The Executive branch is responsible for ensuring that the laws are carried out (Cox, 2013). On the other hand, the legislature is responsible for making laws, while the Judiciary branch is to ensure laws are correctly done and that laws abide by the constitution. Treaty of Waitangi 1.Article one of the Treaty of Waitangi states that the Chiefs of the Confederation and all the Chiefs who have not join the Confederation give absolutely to the Queen of England for ever the complete government over their land. The Second Article states that the Queen of England accepts to protect the chiefs, the subtribes and all the New Zealand people in the unqualified exercise of their chieftainship over their lands, villages and all their treasures (Hong, 2014). But on the other hand, the Chiefs of the Confederation and all the Chiefs will sell land to the Queen at a price agreed to by the owner and by the buyer appointed by the Queen as her purchase agent. Third Article states that the Queen of England will protect all the ordinary people of New Zealand and will give them the same rights and duties of citizenship as the people of England (Moon, 2005). 2.The Treaty Principles are the rules used in translating Waitangi Acts. There is no ultimate complete meaning of these principles because the official documents have referred to the treaty in general terms (Boast, 2016). 3.It is because the English and the Maori are not the direct translations of each other; thus, creating difficulties in interpretation. 4.For additional information please visit the following sources: Treaty of Waitangi | Northland Bay of Islands, New Zealand. (2017). Newzealand.com. Retrieved 5 April 2017, from https://www.newzealand.com/us/feature/treaty-of-waitangi/ Treaty of Waitangi - Te Tiriti o Waitangi - Archives New Zealand. Te Rua Mahara o te K?wanatanga. (2017). Archives.govt.nz. Retrieved 5 April 2017, from https://archives.govt.nz/exhibitions/treaty 5.The reason why the Treaty is essential to doing business in New Zealand is that it governs the relationship between the indigenous people (Maori), and everyone else and guarantees the rights of both Maori and Pakeha get protected. References Boast, R. P. (2016). The Waitangi Tribunal in the Context of New Zealand's Political Culture and Historiography. Journal Of The History Of International Law, 18(2/3), 339-361. Cox, N. (2013). Proposed Constitutional Reform in New Zealand: Constitutional Entrenchment, Written Constitutions and Legitimacy. Round Table, 102(1), 51-70. Duffy, B. (2016). In States We "Trust": Self-Settled Trusts, Public Policy, And Interstate Federalism. Northwestern University Law Review, 111(1), 205-238. Gibbons, T. (2012). The Tenancy Tribunal: Tensions of Jurisdiction, Coherence, and Economics. Otago Law Review, 12(4), 703-730. Gmez, L. D., Kwon, O., Dabirvaziri, M. R. (2015). Seismic fragility of steel moment-resisting frames in Vancouver and Montreal designed in the 1960s, 1980s, and 2010. Canadian Journal Of Civil Engineering, 42(11), 919-929. Hanlon, J. (2015). Fair Housing Policy and the Abandonment of Public Housing Desegregation. Housing Studies, 30(1), 78-99. Hong, B. (2014). National cultural indicators in New Zealand. Cultural Trends, 23(2), 93-108. Kozel, R. J. (2014). THE SCOPE OF PRECEDENT. Michigan Law Review, 113(2), 179-230. Levine, M. L. (2013). Tenancy in common is held to be a security. Real Estate Finance (Aspen Publishers Inc.), 30(1), 7-13. Moon, P. (2005). The Waitangi Tribunal and New Zealand History. American Historical Review, 110(2), 457-458. Nelson, C. (2015). The Legitimacy of (Some) Federal Common Law. Virginia Law Review, 101(1), 1-64. OECD Economic Surveys: New Zealand 2015. (2015). 2015(15), 1-150.

Advertising and Integrated Plan Communication - Free Solution

Question: Discuss about the Advertising and Integrated Plan Communication. Answer: Introduction: Samsung Gar is a smart watch, from the line of wearable computing devices offered by Samsung Electronics. The specifications of this product can be discussed as a no cellular connectivity with only 68 g. wight (Samsung AU 2016). It has a Tizen based OS with 4 GB, 512 MB RAM internal space. It has SMS (threaded view), MMS, Email, IM amenities with sensors for Accelerometer, gyro, and heart rate. It can be a very useful product for the tourists and sports enthusiasts (Samsung AU 2016). Literature review: As opined by Kerr and Patti (2015) IMC or the integrated marketing communication is a strategy or approach to brand communications in which the diverse modes work simultaneously to create a flawless experience for the consumers and are offered with a related tone and method that reinforces the brands core massage. While writing an IMC plan hence, it is important follow some well-defined strategies or steps. As mentioned by Shin (2013) while writing a marketing plan, knowing the target audience is a prerequisite. There is no general audience; the customers are always specific according to their choices and requirements and it is important to identify the right communication channel to address them. As opined by Tafesse and Kitchen (2015) in the case of writing an IMC plan, it is important for the company to make a situation analysis. By evaluating the internal and external opportunities and threats, an effective marketing strategy can be developed. As mentioned by Kliatchko and Schultz (2014) in the context of writing an IMC plan the team needs to determine the communication objectives to set the appropriate strategies for attracting the target audience within the minimum budget. As discussed by Sharma (2015) in writing the IMC plan, the marketing team needs to develop the strategies according to the communication objective of the company. there are a number of conventional and innovative communication strategies. Depending on the selection of the target audience, the strategies are needed to be developed. Last but the most important stage in developing an IMC plan, it is typically important to outline a method to evaluate the effectiveness of the IMC plan. As opined by Tafesse and Kitchen (2015) it is important to know what is being helpful and what is constricting the effort of achieving the communication goals. Market segments for IMC campaign: As opined by Wedel and Kamakura (2012) identifying the appropriate potential customer is necessary for the marketers to be successful in the market. For the successful identification of the target audience, the whole market needs to be segmented into different categories. As mentioned by Cross et al. (2015) depending on the characteristics and requirements of the potential customers, they can be segmented in different categories. The customer segmentation for Samsung Gear can be done with the following variables: Demographic: Age: The target audience can come from 13 to 70 or more years of age. The specifications of the product can hugely attack the youngsters, as they are generally inclined to latest technologies. On the other hand, as the product can measure heartbeats and other physical ratings, it will be helpful for the aged population. Gender: No gender biasness is necessary for segmenting the market. Income level: The company is now charging almost (), hence, the target market for this product can be identified as the high and middle-income group (Samsung AU 2016). Education: As the product is a smart watch and it provides a number of numeric and description-based information, the users need to have a certain level of literacy in both the conventional as well as the technological field. Geographic: Country: As the product can be identified as a lifestyle offering of Samsung and the price is considerably high, only the economically developed and developing countries will be targeted. Region: Depending on the products features, the customers from the urban region will be targeted. As opined by Cross et al. (2015) the rural people are not that much technologically updated and they try to avoid these products. Psychographic: Personality: The adventurous and enthusiast people can b identified as the target audience for this IMC plan. The sports enthusiast and the adventurous people will need this product for providing connectivity and security in distant places. The inquisitive and lover of explorations and the fitness conscious people will be made aware of the utility of this product in safely satisfying their hobbies and inner calls. Both the introverts and extroverts can be targeted and make aware of the offerings on the product. Benefit segmentation: The product do not need any cellular connectivity and has even has the futures of sending SMS and emails, it will be a useful attraction for the tourists. The adventure enthusiasts, educational tourists and players can be identified as the potential customers. Marketing communication objectives: Here, in the context of Samsung Gear, the marketing communication objectives can b as followed: Drive brand switching: For this particular product, the brand has a few eminent and strong competitors like Apple, Sony, Pebble and others. Hence, it is important for the organization to attract the customers who has already chosen the competitive brands. The advertisement strategies need to be developed so that the customers can identify the point of differentiation to the other brands. Influencing the purchase intention: As discussed by Tafesse and Kitchen (2015) the IMC strategy needs to influence the buying intention of the potential customers. By identifying the positive aspects in satisfying the customers requirements, the brand can motivate the customers to buy their product. Crating a brand awareness: As mentioned by Shin (2013) it is the most important objective of the IMC strategies. However, as the product and the brand are popular, it will not be hard for the IMC team to make a great range of potential customers aware of the product and its service offers. As opined by Kerr and Patti (2015) the objective of the brand needs to be known and memorable. IMC tools: There are a number of IMC tools those are conventionally used to achieve the communication objectives set by the marketers. As opined by Kliatchko and Schultz (2014) the most popular communication tools can be identified as advertisement, public relation, direct marketing, personal selling and many more. However, in this selected case, depending on the provided budget, the followings can be identified as the most useful IMC tools to attract the selected target market. Advertisement: As mentioned by Sharma (2015) by using the strategy of advisement, the company can promote the futures and service offerings of the products. Here, the company can opt for an aggressive advertisement strategy. Here, the company needs to eco the slogan or tagline of the brand and opt for such contents that support the approach of the advertisement. As discussed by Castronovo and Huang (2012) advertisements typically increases the brand awareness, which is one of the major communication objective selected for the product. Sales promotion: As opined by Sharma (2015) to create a point of differentiation and obtaining a competitive advantage, the brand may opt for providing gifts to the customers. Moreover, as discussed by Kerr and Patti (2015) providing discounts to different segments of customers increases the sales count. Here, the company can opt for providing discounts to the customers who belongs to the age group to 65 to 70, or the education tourists. This will help the brand in making the customers switching the competitive brand and attracting the customers. Public relation: Because of budget constraints, the company now cannot invest in the social charity funds, which can be identified as the best public relation strategy (Sharma 2015). However, for crating brand awareness, the company can use its own website and publish its annual reports or the certificates of achievements in proving the best quality service. The new age customers generally follow these websites, it will provide them the required knowledge about the product. Moreover, by publishing such reports or certificate of achievements in the media, the company will be able to attract the remaining segment of the targeted market. Styles of creative advertising strategies: As opined by Reinartz and Saffert (2013) depending on the character and choice of consumption of the target audience, the companies and to identify the strategic styles for advertisements. The company can use the innovative advertising strategies as it addresses the highest number of potential customers. The company can use the following styles: The emotional strategy: As mentioned by Drewniany and Jewler (2013) by using the emotions like joy or fear, a sense of requirement can be created among the potential customers. Here, the company can use the fear of being lost or in a troubled situation to the educational tourists and adventure enthusiasts. The aged population can best be targeted by this particular strategy. According to the Fear-appeal logic, the customers can feel physically threatened for not obtaining the product (Reinartz and Saffert 2013). It will encourage them to alter their buying intention in favor of the product. Here, the advertisement needs to strategically use background music to make the people conscious about the treats and the ways of coming out of them by using the product. Figure 1: Styles of creative advertising strategies Source: Developed by the author The resonance strategy: Here, the company can use the strategy of sharing experience of a celebrity sportsman like Usain Bolt or an adventure enthusiast like Bear Grylls, to make the people aware of the utility of the services offered by the product. As mentioned in the TERS model of endorsers attributes, the company needs to employ a sportsperson who is internationally famous to grab the attention of the international customers. Moreover, it will support the requirement of similarity and trustworthiness mentioned in TERS model (Reinartz and Saffert 2013). The USP strategy: As mentioned by Shirkhodaee and Rezaee (2014) having a clear picture about the point of differentiation can make the customers switch the brand. Hence, to achieve the objective of attracting the customers from the competitors the company can us the strategy of discussing the Unique Selling Proposition strategy. By appointing a technological expert, the company can make the potential customers known about the pint of differentiation. According to the TERS model, using the expert will satisfy the variable of Expertise and trustworthiness and make the advertisement effective (Parente and Strausbaugh-Hutchinson 2014). Here, the note of humor can be used to make the differentiation, as it will create a sense of feel-good about the advertisement as well as the brand (Reinartz and Saffert 2013). Here, the use of comic music will be useful to attract the audience. Media plan: As opined by Puzakova t al. (2015) an effective media planning includes the selection and justification of the mediums for interacting to potential customers. Hence, while selecting the channels for communication to the customers, it is needed to identify the availability and accessibility of the customers through that particular media (Christodoulides et al. 2015). Here, in the selected case, depending on the communication objectives, the following media and vehicles can b utilized to communicate with the potential customers. Internet: In the modern world of business, the online promotion or marketing communication is the most common strategy. The social networking sites: As the target market has been identified, the teenagers the social networking sites can best be utilized. As mentioned by Christodoulides et al. (2015) the new age generation spends almost 18 hours a day in the social sits like Facebook, tweeter, Google + and many more. Hence, to approach this particular age group the social networking sites can be utilized. On the other hand, the educational tourists, sports parsons, adventure enthusiasts often join groups based on their interests in theses social sites. Hence, by using this vehicle, the company will be able to attract the potential customers. Moreover, the company website will also be a helpful vehicle in disseminating the information regarding the product and its offerings. YouTube: This vehicle can best utilize the USP strategy of advertisement. There are a number of tech experts, who often create videos by discussing the product differences in their own channels (Puzakova et al. 2015). In addition, they are quite famous all around the world the company can identify and employ them to make videos by discussing the features that make the brand different from its competitors. The print media: The health magazines can create brand awareness and change the purchasing perception of the aged people. On the other hand, the travel and sports magazines can do the same task to attracting the potential education tourists and fitness lovers. Last but not the last, the normal newspapers can also draw the attention of all the selected targeted audiences. The point of sales and point of purchase: As mentioned by Vij and Sharma (2013) the marketing communication can also be done via providing information with the help of display racks, leaflets or simply by communicating to the customers. Here, the sales personnel need to inform the customers or give the leaflets to make the customers known about the product. Outdoor advertisements: All the selected target audiences, mainly the educational tourists and the aged population can be made aware of the product specifications by putting up billboards, display signs, banners and flexes in hospitals, tourist spots, educational institutes any many other sources. The GNATT chart: This chart will be helpful in identifying the duration of the IMC plan. Tasks Week 1 2 3 4 5 6 7 8 9 Emotional advertisement Resonance USP advertisement Public relation Sales promotion Figure 2: GNATT chart Source: developed by the author Conclusion: In conclusion, it can b said that the IMC plans and tools are typically important for the marketers. However, in the modern competitive market it is necessary to identify and use innovative IMC strategies to attract the potential customers and obtain a significant competitive advantage. Here, by using the emotional, resonance and USP strategy, the company can successfully attract the target audience for Samsung Gear and obtain a considerable competitive advantage. References: Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Christodoulides, G., Siamagka, N.T. and Michaelidou, N., 2015. A model for the adoption of social media by B2B organizations. InIdeas in Marketing: Finding the New and Polishing the Old(pp. 578-581). Springer International Publishing. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Drewniany, B.L. and Jewler, A.J., 2013.Creative strategy in advertising. Cengage Learning. Kerr, G. and Patti, C., 2015. Strategic IMC: From abstract concept to marketing management tool.Journal of Marketing Communications,21(5), pp.317-339. Kliatchko, J.G. and Schultz, D.E., 2014. Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region.International Journal of Advertising,33(2), pp.373-390. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Puzakova, M., Kwak, H., Andras, T.L. and Zinkhan, G.M., 2015. The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market. InProceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference(pp. 180-180). Springer International Publishing. Reinartz, W. and Saffert, P., 2013. Creativity in advertising: When it works and when it doesnt.Harvard business review,91(6), pp.106-111. Samsung AU. (2016).Samsung Australia | Mobile | TV | Home Appliances. 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